Residential Assistant Application
VIDEO CAMPAIGN I MARKETING I SOCIAL MEDIA
This is a video campaign for 2016 Northwestern University Residential Assistant application process. I created two types of video content for different mediums. The short snackable videos were for school televisions and Instagram feeds. These videos reached a broader audience and brought the attention to the application process. The longer informative video explained how to apply and what to expect from RA job that gave a more in-depth understanding of the position. This video was uploaded on Facebook and Youtube where the audience actively searches for a longer form of video.